What Others are Saying....
Stop wasting time and start focusing on the right steps to land your next great job! Learn to sell your ideas or business more effectively. From the important language you use in your online profiles, resume and your commercial, the straightforward approach shared in this book will help you achieve better results, faster. Get ready to pinpoint where you need help and market yourself to a future employer.
Land the Job!
All the tools and technology in the world will not land you the next job. You MUST be able to market and sell yourself effectively. By using Ginger's strategies, you can ease your stress, build your confidence, and know in advance exactly what to say to best present yourself when opportunities intersect!
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If you have been surfing the Internet for jobs lately, you have probably noticed that most jobs are advertised for candidates with less experience. Senior and more experienced workers do not usually fare well conducting an online job search. In an online search, if you are relying on your resume to sell you, your resume may actually say too much about you.
Using a resume ALONE to promote you allows for discrimination on the basis of age, salary, and other items. In the real world, although companies won’t admit this, age discrimination does exist. If you have listed every job you have ever held, you are giving too much information. This advertises your age and creates the opportunity for a recruiter to make damaging assumptions about you. Those assumptions could include:
• You’re too close to retirement and won’t stay long.
• You’re an old dog that probably can’t learn new tricks!
• You may be working “just for fun.”
• You might have issues reporting to someone younger than you.
• You are my dad’s age and he couldn’t work in our culture.
• You are probably too expensive for our budget.
Take heart! There are great opportunities existing for you. There are just a few things to keep in mind during your search. When presenting yourself on paper and in conversation, you need to remember that the world doesn’t care how long you’ve done something, only how well you have done it! So, focus on end results and accomplishments. Talk about how you’ve led or interacted with a team to achieve success. Build your stories based on relevant and recent projects or programs.
Be sure to use networking as your primary tool to connect to jobs and people able to hire you. Adjust your resume to include the most recent and relevant positions. In interviews, do not cite experiences from years past, even if they were significant because the interviewer may assume you have not done much recently! And, be sure that your personal image is up to date and use professional photos that are crisp and current on any media profiles. Present your energetic and engaging self as much as possible!
Although I think job fairs are a good place for practice in using your commercial, for most jobseekers your time is better spent identifying and connecting directly with networking and hiring contacts. The exception here is for pending or recent graduates, those re-entering the workforce and for those looking to secure entry level positions. For these people, job fairs are great! Many times, companies will send entry-level recruiters to job fairs. Your goal at a job fair is to locate and secure the contact name of a person who recruits for your function and level. This is not likely to be the representative attending the job fair, but someone else within the company. If you can, ask for the name of a specific Manager or Director, rather than a Human Resources representative. Always review the list of companies attending and target only those that are the best fit for you. Rank them and attend your top choice employer first in case the lines at the job fair are long. Be sure to get a business card and the name of the company representative that you meet.